Data-driven optimization

A/B
Testing

Run experiments to optimize your websites. Test multiple variants with weighted traffic distribution and let the data pick the winner.

Available on Max plan only.

Experiment
Running
Variant A (Control)
50% traffic3.2% CVR
Variant B
Leading
30% traffic4.1% CVR
Variant C
20% traffic3.8% CVR
Auto Winner
Detection
Experiment Features

Test & Optimize

Multiple Variants

Create experiments with multiple site variants to test different designs and content.

Traffic Distribution

Set weighted traffic distribution across variants to control how visitors are split.

Conversion Tracking

Track conversion events directly from your hosted site to measure experiment success.

Auto Winner Detection

Automatic winner detection identifies which variant performs best so you can decide faster.

Experiment Lifecycle

Full lifecycle management: draft, running, paused, and completed states for each experiment.

Results Dashboard

View detailed experiment results with conversion rates and performance metrics.

Workflow

How It Works

1

Create Variants

Create different versions of your site to test against each other.

2

Set Traffic

Define how traffic should be split across your variants.

3

Run Test

Launch the experiment and let real visitors interact with each variant.

4

Pick Winner

Review results and deploy the winning variant to all visitors.

FAQ

Common Questions

Stop designing.
Start launching.

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